Which story will you tell?
Now more than ever people want to know about the chocolate they’re buying, how it’s made, where it comes from
and what it means for local producers and the environment. However, bringing to life the complex world of sustainability in a meaningful, engaging and simple way is a difficult task, but an important one in driving a brand’s purpose and positioning it to consumers in a way that speaks to their needs.
The Cocoa Chronicles can help by translating sustainable cocoa messages into consumer facing stories, driven by consumer benefits, enabling you to leverage sustainability initiatives throughout your brands.
Every one of our HORIZONS’ cocoa and chocolate products comes with lots of stories.
Stories about taste, quality, health, feel-good and trust. Enabling your story to connect with your consumer.
So read on to discover the stories your brand could be telling.